Many founders believe that if they create an incredible product, customers will naturally come. But in reality, a great product is just the first step—a solid product marketing strategy is what drives sustainable growth. In this guide, we’ll break down how to craft a comprehensive product marketing strategy that aligns with your startup’s growth goals, attracts the right customers, and builds a brand that lasts.

Every founder knows that the first 100 customers are the hardest to get. You’re starting from scratch—no brand recognition, no word-of-mouth momentum, and often, no budget. But the good news? You don’t need a million-dollar marketing campaign to hit this milestone. Here’s how to get those first 100 customers, even in a crowded market.