The Science of Sales Sequences: A Data-Driven Blueprint for Outbound Success

Gone are the days when sales were purely an art form. This traditional era mostly relied on “gut feelings,” experiences, anecdotes, etc. Where results were not accurately measured and of course much harder to replicate. Today, the most successful outbound campaigns are built on a foundation of data, psychology, and precision, which is why it’s super important to know which metrics you need to evaluate at every step.